#NewRules are in full effect tonight, as Jay-Z decides to premiere his video for “Picasso Baby” on HBO, rather than the conventional channels such as YouTube and VEVO.
Not only that, but most people were probably expecting his first single “Holy Grail” to have the first visual off Magna Carta Holy Grail, but Hov has stressed how much he wants to keep things different this time around. He’s bringing the fun back to the music.
Filmed at Pace Gallery in New York City, the video shows Jigga with plenty of spectators, having fun on camera and enjoying a good time with each. The Performance Art Piece shows many appearances from people from all walks of life, including plenty of actors, art dealers, writers, professors, kids, musicians, performers, etc.
Directed by Mark Romanek.
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