Legendary music executive Lyor Cohen is ready to shake up the game yet again, announcing that his new company 300 has a new partnership with Twitter.
While speaking in France, Cohen revealed that the partnership will be used as an early A&R tool to help develop artists. Turning to Twitter seems like a good place for Cohen and his new agency to start, with most young acts first becoming known to the public through the social network. It’s where a lot of things go “viral” nowadays.

This keynote was the first time that Cohen had publicly discussed his new company, which is back by Google and co-founded by Todd Moscowitz & Kevin Liles. 300 hopes to be a place where artists and their managers can further their reach and fully achieve goals. We are very excited to see what Lyor is able to do moving forward, especially with the inclusion of social media giant Twitter.

“In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent,” Cohen said. “If you want to get signed, you have to engage with Twitter, and of course YouTube, and we’ll be looking to try and develop tools that the rest of the music community can utilize.”

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