The queen of R&B, Beyoncé is gearing up to launch an exclusive athletic streetwear line with well-known
British upscale fashion retailer TopShop. With the casual/fashionable sportswear phase still going strong, Bey looks to bring her sense of style to the party, giving the Bey Hive a wide variety of fashionable women’s fitness apparel, accessories, and footwear to look good while getting right at the gym. Being that the H-town native is going hard with branding her management companyParkwood Entertainment, she decided to name her 50-50 company venture with TopShop “Parkwood Topshop Athletic Ltd.”
Although the official name of Bey’s brand has not yet been announced, the first drop will be hitting TopShop worldwide retailers and their online shop Fall 2015. See what Queen Bey had to say to Vogue Magazine about her upcoming clothing venture below.
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”
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